Saturday, August 8, 2009

A Reality Check on the Dr. Perricone-Acai Berry Endorsements

By Travis Van Slooten

You have probably seen a few products out there with a Dr. Perricone acai berry endorsement on them. In fact, you may have seen quite a few of these product lines. But that leaves a person wondering why Dr. Perricone would endorse so many companies and their products. Especially when he has his own very successful product line. Not too long ago, Oprah's website made an official statement that neither she nor anyone on her show endorses any acai berry products. So what is the real story behind all of the claims and endorsements made by the celebrity doctor?

Why Dr. Perricone?

First, you have to understand why Dr. Perricone is being specifically targeted. He is not just any ordinary doctor, at least not in terms of celebrity. He has appeared on Oprah's show many times as an anti-aging specialist. A dermatologist by practice, he has developed an extremely successful line of high-end products. As you may know, Oprah has a tendency to boost the popularity of anyone or anything that appears on her show. Dr. Perricone is no exception. He has become extremely popular and many people have turned to him for their advice.

What does Dr. Oz purportedly endorse?

Some companies are using pictures of celebrities like Dr. Perricone. Acai berry companies are a dime a dozen and finding a good one can be hard. But you can be assured that any companies who feel it necessary to tread on thin legal ice and use a celebrity likeness without permission are probably not worth your business. Some companies may outright lie to you and claim their product is backed by the celebrity doctor. If you find a company making these claims, you are best to stay away from them entirely.

What is the Real Connection Between Dr. Perricone and Acai Berry?

The fact is that there is no connection between Dr. Perricone and any acai berry supplement. The doctor did publicly endorse the acai berry itself and declared it a super fruit worth considering. He also claims it has potential as an anti-aging product as well. However, he has recently had to expressly state that he has no connections to any specific product line. And considering he has his own products, there is no reason he could not simply incorporate acai berry as well.

The long and the short of it is, there is no truth to any Dr. Perricone-acai berry endorsements you may see on some websites. Companies making such false claims are simply capitalizing on the doctor's celebrity in hopes of making more money. With Oprah and Dr. Perricone threatening to pursue companies that make these claims, you'll likely see less of them. Regardless, you now now that any company that claims there acai supplement is somehow endorsed by Dr. Perricone, you'll know the truth!

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