Saturday, September 26, 2009

Who Created the Nutrisystem Diet?

By Jesse Regan

There are so many diet plans and weight-loss fads in the market today that would " be dieters can choose from. The Nutrisystem diet is just one of them. The NutriSystem diet is actually foremost in providing its customers with optimum weight loss potential, not to mention ultimate convenience. This system is perfect for someone who does not want the hassle of thinking about planning, shopping for special foods while taking note of the calories each one has, cooking, and most especially portion sizes.

With the Nutrisystem Diet, you just have to make your food selections and then get a whole month's worth of meals delivered to your doorstep in microwave-ready containers, including desserts. This system is perfect for someone who does not want the hassle of thinking about planning, shopping for special foods while taking note of the calories each one has, cooking, and most especially dealing with having to consider the portion sizes of each dish in the meal. Doesnt this program seem like the most perfect diet possible?

Now the next question is who is the mastermind behind this easy and revolutionary diet program? NutriSystem, Inc. can be given credit as the one responsible. The company was founded in the year 1972 and is currently based in Horsham, Pennsylvania. They started out as a producer of a liquid protein diet but quickly abandoned it when the concept proved to have far too much competition and became less profitable. They started another kind of weight loss program, but that did not pan out as well. They then opened up several chains of weight loss centers where dieters came in to be weighed in and then subscribed and purchased pre-packaged portion-controoled meals to bring home.

The company filed for bankruptcy in the early nineties. But come 1999, they reopened their doors, shifting their program to become an online meal delivery service. They hit pay dirt with this program, which they then developed in the NutriSystem Diet. They expanded the program further in the early 2000s and made it possible for customers to do their ordering over the phone instead of just online.

NutriSystem then set its demographics to include older customers and males. This caused the program to be more popular and reach more people. The NutriSystem diet was renamed NutriSystem Advanced in 2008 and then the company started selling its weight management products through a partnership with QVC, television-marketing program that airs its 90-minute infomercials.

What sets this company apart from the others is that in its advertising and marketing strategies, they made a point not to hire celebrity endorsers. Instead, they focused on real women living normal lives. This made its consumers " who are mostly women " have more realistic model and inspiration to continue with the program and losing weight. For someone who is too lazy or even unable to really take time to exercise, and for those who think that depriving themselves in order to lose weight is a really bad idea, enrolling in the NutriSystem Advanced Diet Program is the best way to lose all that extra weight, with no hassle at all.

You are just given a sample of what good information about 6 packs ab diet you can get online.

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